I am a highly motivated, articulate and personable professional with over ten years of brand marketing experience across all channels with project management, innovation, communication and negotiation skills acquired in the travel, retail and education industries.
After working in London, Sydney and Hamburg, I have now settled in Bavaria and work remotely as a freelance marketing consultant from Munich.
MARKETING & BUSINESS CONSULTANT
December 2017 - Present
SNOWCOACH, SNOWBREAKS & MOUNTAIN LODGE HOTELS: Working remotely from Munich my focus in this role has been streamlining communications, developing a relevant CRM strategy and advising on the current business model and direction of the brand in terms of positioning within the marketplace. In addition to this, I am responsible for executing all of the relevant marketing collateral.
Having developed new websites for all of these companies, the retention rates, conversion and length on site have all increased; for example the new Snowcoach website has decreased the bounce rate by 27% and visits are up by 33%
Whilst segmenting and creating relevant EDM content, open rate and click through has increased. One EDM of note had an open rate of 53% and click through rate of 41%.
ELTERNZEIT (MATERNITY LEAVE)
September 2016 - Nov 2017
I took just over a year off to look after my son and settle us into our new life in Munich.
MARKETING & BUSINESS ENGLISH
January 2015 - August 2016
Whilst I was learning German, I worked for two schools in Hamburg which offered English for Marketing / Business professionals and to students. During this time, I also did some proof reading and editing content for websites and graphic design work producing marketing collateral.
March 2012 - May 2015
ROCKPORT & FITFLOP:I was promoted at True Alliance from Marketing Executive at Speedo to Marketing Manager of Rockport. During this time we were also lucky enough to acquire an additional lifestyle footwear brand - FitFlop. Whilst in this position I was responsible for the planning and execution of the retail and brand marketing plan in line with international brand direction. I also launched the Rockport e-commerce website, developing and implementing a communications strategy to engage and retain customers in line with the set SEO and SEM objectives.
Working with our key wholesale account, The Athlete’s Foot, to develop stakeholder relationships and drive brand awareness in store through campaigns and monthly newsletters, my last campaign with the brand had an ROI of 145%
I was responsible for delivering relevant, targeted and timely communications to drive sales and one particular EDM made 250% over budget in the first 24 hours.
SPEEDO: Whilst at Speedo I looked after the brand and retail marketing. My main responsibilities were to create relevant content in the market, launching the Speedo e-commerce website including undertaking SEO and SEM and rolling out synergistic marketing campaigns including photoshoots through Australia and NZ at both a retail and wholesale level. I also worked with the PR team to ensure maximum visibility.
- Sales of the online store exceeded budget by 118% in the first year of launch
Using SEM & SEO tools website visits increased by 46%
Being part of the team that won True Alliance's "BRAND OF THE YEAR" award the year that the e-commerce website was launched.
August 2011 - January 2012
CAMILLA: During this temporary position working for this high end label I was heavily involved in business development, driving internal and external stakeholder relationships. I also undertook event management and oversaw communications both internally between the retail stores and externally along with celebrity gifting and PR work.
Whilst working on corporate relationships for new business development, one event increased sales in-store by 190%
Whilst developing a cohesive marketing strategy for external stakeholders, one particular promotion gained a ROI of 226% and increased the number of units sold during this two week period by 148%.
MARKETING & EVENTS CO-ORDINATOR
April 2011 - July 2011
UNSW (University of New South Wales): This was a temporary position covering long-term sick leave running events and developing relationships between internal and external key stakeholders.
October 2010 - March 2011
COCOLATTE: During this temporary position after moving to Sydney, I was responsible for developing and implementing a cohesive marketing mix. Included in this was the re-branding from a cheap discount store to high turnover disposable fashion. Duties further included visual merchandising and PR brand awareness.
Created and executed a promotion which gained an uplift in revenue of 88.4%
The re-branding strategy shifted the company's sales from 80:20 sale product to full price to 70:30 full price to sale with a 50% increase in margin.
May 2008 - July 2011
OLSEN: Starting as Marketing Assistant I was promoted to Marketing Co-ordinator, responsible for creating and executing the marketing strategy to ensure a multi-channel organisation. I also project managed the launch of an e-shop through our concession partner department store, House of Fraser, and prepared for the launch of Olsen’s own e-commerce site on olsenfashion.com. Rolling out marketing campaigns through the 32 retail stores and wholesale accounts, it was imperative to ensure good communication with the stores and within the London Office and the Head Office in Hamburg, Germany.
Using segmentation to ensure relevance and high response of EDMs the average click–through rate increased to 17%. These e-mails also included exclusive on-line promotions whereby customers could buy a small selection of products directly from head office. These selling campaigns generated in excess of £5K within the first couple days of launch.
2007 - 2008
SONNETI: Working for Sonnetti as part of World Design & Trade, I assisted the Marketing Manager.